Archive · 28 Dec 2025
Kashmir Tourism Recovers After Pahalgam Attack
In April 2025, a terror attack in Pahalgam, Kashmir, killed 26 people and scared away many tourists.
The attack hurt the tourism industry a lot.
But by June, some tourists started coming back, and the government worked hard to bring more visitors.
They held big events to show off India's food and places to visit.
The government also plans to make more cities ready for big international events in 2026.
Even though it was a tough year, they are trying to make tourism in Kashmir strong again.
A terror attack in Pahalgam on April 22, 2025, killed 26 people, mostly tourists, and injured several others.
The attack significantly impacted tourism in Kashmir, causing a temporary exodus of tourists.
Tourists began gradually returning to Kashmir from June 2025, with groups from states like Maharashtra and Gujarat visiting popular resorts.
The government of Jammu and Kashmir and the Ministry of Tourism organized events like the International Tourism Mart and World Food India to revive tourism.
Plans for 2026 include establishing autonomous city-level convention promotion bureaus to boost India's MICE tourism ecosystem.
- Who
- Tourists, mostly domestic, and the government of Jammu and Kashmir
- What
- A terror attack in Pahalgam that impacted tourism in Kashmir
- When
- April 22, 2025, with recovery efforts throughout the year
- Where
- Baisaran meadows, Pahalgam, Jammu and Kashmir, and various locations in India for tourism events
- Why
- To revive tourism in Kashmir after the terror attack and promote India as a global tourism destination
Government and Tourism Industry
Tourists and Public
Tourism Recovery Efforts
Government and Tourism Industry
The government and tourism industry are actively working to revive tourism in Kashmir through events and promotions.
Tourists and Public
Tourists remain hesitant and cautious about visiting Kashmir due to the recent terror attack.
Reopening Tourist Spots
Government and Tourism Industry
The government believes that reopening closed tourist spots is crucial for the recovery of tourism in Kashmir.
Tourists and Public
Tourists may still perceive some areas as unsafe and require more time and assurance to return.
- Date of Attack
- April 22, 2025
- Location of Attack
- Baisaran meadows, Pahalgam, Jammu and Kashmir
- Casualties
- 26 killed, several injured
- Tourist Recovery
- Gradual return of tourists from June 2025
- Government Initiatives
- Events and promotion efforts to revive tourism
- Future Plans
- Autonomous city-level convention promotion bureaus in 2026
- Tourist Spots Reopened
- Efforts to reopen closed tourist spots in Kashmir
- Ministry of Tourism Events
- International Tourism Mart (ITM) and World Food India
