Archive · 17 Aug 2025
Bharat's Cultural Appropriation Concerns: Gen Z & Gen Alpha
Cultural appropriation is when parts of a culture are used by outsiders without understanding or respect.
This is a concern in Bharat because its traditions are deeply woven into everyday life.
Gen Z, the young adults, are aware of this issue but sometimes simplify traditions for online trends.
Gen Alpha, the next generation, risks seeing culture distorted by technology like AI.
The article stresses the importance of cultural exchange, which involves mutual respect, unlike appropriation which does not, and encourages Gen Z to protect their culture.
Cultural appropriation involves taking elements from a culture by those outside the culture without permission or respect.
Gen Z in Bharat is digitally connected and vocal about injustice but may inadvertently reduce traditions to trends.
Gen Alpha, growing up online, faces potential distortion of cultural memory through AI and social media.
Cultural exchange involves mutual respect and credit, whereas appropriation lacks these elements.
Gen Z can act as cultural gatekeepers by crediting sources, educating through content, and supporting originators.
- Who
- Gen Z and Gen Alpha, and those who appropriate cultural elements.
- What
- Cultural appropriation and its impact on traditions in Bharat.
- When
- Ongoing and increasing due to globalization and digital platforms.
- Where
- Bharat (India) and its cultural landscape.
- Why
- To raise awareness about the potential for cultural distortion and encourage responsible engagement with cultural elements.
Cultural Exchange Advocates
Cultural Appropriation Critics
Cultural Sharing vs. Cultural Appropriation
Cultural Exchange Advocates
Sharing cultures is positive
Cultural Appropriation Critics
Stealing cultures is wrong
- Definition
- Taking elements from a culture without permission or respect.
- Affected Groups
- Minority and indigenous cultures
- Examples
- Luxury fashion selling bindis, TikTok dances to devotional songs.
- Key Groups
- Gen Z and Gen Alpha
- Goal
- To protect and preserve Bharat's cultural essence.