Archive · 17 Sep 2025
India's First Rare Earth-Free Motor Could Boost EV Adoption
Imagine electric vehicles (EVs) that don't need special, expensive materials from other countries.
Simple Energy, an Indian company, has created a new type of motor for EVs that doesn't use these materials, making them more environmentally friendly.
These new motors work just as well as the old ones, giving the same power and speed.
The company builds these motors in a big factory in India, which helps the country make its own EVs.
They already have many stores where you can buy their electric scooters.
By making these motors, Simple Energy aims to make EVs cheaper and easier to get in India, helping more people switch to electric vehicles.
Simple Energy created India's first rare earth-free motor for EVs.
The new motors aim to reduce dependence on imports and make EVs more affordable.
The motors are made at Simple Energy's facility in Hosur, Tamil Nadu.
Simple Energy designs and builds its own motors, giving it control over quality and innovation.
The company plans to expand its showrooms and service centers by FY'25.
- Who
- Simple Energy
- What
- Developed India's first heavy rare earth-free motors for EVs
- When
- 2019 (founded)
- Where
- Hosur, Tamil Nadu, India
- Why
- To reduce reliance on imports, make EVs more affordable, and promote sustainability.
- Company
- Simple Energy
- Motor Type
- Rare earth-free
- Location
- Hosur, Tamil Nadu, India
- Facility Size
- 200,000 sq. ft.
- Funding Secured
- $41 million+
- Existing Showrooms
- 46
- Planned Showrooms (FY'25)
- 150