Archive · 9 Nov 2025
WhatsApp Tests Cross-Messaging Feature Amidst Arattai's Growing Popularity
Imagine if you could send a message from WhatsApp to your friend who uses a different app, without needing to download that friend's app.
That's what people are talking about!
Sridhar Vembu, the boss of the company Zoho, wants all messaging apps to be able to talk to each other easily, like how you can send money from any bank app to any other bank app using something called UPI.
He has his own app called Arattai, which is becoming popular.
Now, it looks like WhatsApp is trying out this idea of letting its users message people on other apps.
Right now, this is only happening in Europe because of a new rule there.
It's like making all the toy stores work together so kids can get any toy from any store without having to visit each one separately.
We don't know yet if this will come to India or other places.
WhatsApp is testing a feature to enable cross-messaging with users on other platforms, such as Zoho's Arattai.
Zoho CEO Sridhar Vembu has advocated for interoperable messaging protocols, comparing the concept to UPI and email.
The proposed cross-compatibility would allow users to chat between different messaging apps without needing separate accounts or apps.
WhatsApp's testing is reportedly linked to the EU's Digital Markets Act, aimed at preventing big tech monopolies.
The feature is currently limited to beta testers in Europe, with no confirmed plans for release in other regions like India.
- Who
- WhatsApp, Zoho CEO Sridhar Vembu, Arattai developers, and European Union regulators
- What
- WhatsApp is testing a cross-messaging feature that would allow its users to communicate with users on other platforms, such as Arattai, developed by Zoho. This comes after Sridhar Vembu's call for interoperable messaging protocols.
- When
- WhatsApp is testing the feature, potentially rolling it out next year. Sridhar Vembu made his suggestion in September.
- Where
- The cross-compatibility feature is currently being tested in Europe. Arattai is a home-grown Indian application.
- Why
- WhatsApp's testing is reportedly influenced by the EU's Digital Markets Act, which aims to prevent monopolies. Sridhar Vembu advocates for interoperability to create a more user-friendly and less monopolistic messaging ecosystem.
Interoperability Advocates
Platform Independence & User Experience
Messaging Protocol Standardization
Interoperability Advocates
Sridhar Vembu advocates for standardized messaging protocols, like UPI and email, allowing different apps to communicate seamlessly and preventing monopolies. He believes this will create an effortless ecosystem for users.
Platform Independence & User Experience
While WhatsApp is testing cross-compatibility, it appears to be driven by EU regulations (Digital Markets Act) aimed at curbing big tech monopolies rather than an inherent desire for open communication.
User Adoption and App Choice
Interoperability Advocates
Arratai, developed by Zoho, is gaining traction and trending on app stores, indicating a growing user interest in local alternatives. The proposed cross-compatibility feature would further enhance Arattai's usability by allowing users to chat with people on other platforms without needing multiple accounts.
Platform Independence & User Experience
WhatsApp's testing of cross-compatibility, currently limited to Europe, allows users to message on other platforms without opening those apps. However, the feature's availability outside Europe, specifically in India, remains unconfirmed by WhatsApp.
- Arattai's Performance
- Trending #1 on Apple App Stores in Social Media & Networking Category
- Interoperability Proposal
- Standardization of messaging protocols for cross-app communication (similar to UPI/email)
- WhatsApp Cross-Compatibility
- Currently testing feature allowing users to message on other platforms (e.g., Arattai)
- Cross-Compatibility Driver
- EU's Digital Markets Act mandating open communication channels for large messaging platforms
- Geographic Rollout
- Currently limited to beta testers in Europe
- Future Availability in India
- Not confirmed by WhatsApp