Archive · 2 Oct 2026
Vimarsh Razdan on Fashion, Work, Balance and Brands
Vimarsh Razdan works in fashion and retail.
He likes that the industry uses both creativity and logical thinking.
He says building a brand involves understanding people, products and business operations.
He wants companies to use new technology and give younger workers more responsibility.
During the week, he works with his team to solve problems.
On weekends, he spends time with family and friends, plays sports and reads.
His smartphone helps him manage work, communication, entertainment and information.
He admires Sabyasachi because it is globally successful while staying connected to its heritage.
Vimarsh Razdan values fashion and retail for combining creativity with logic.
He believes brands require attention to consumer behavior, operations, psychology, innovation and scale.
Razdan wants the industry to adopt newer technology, communication and customer-experience practices faster.
He spends weekdays solving problems with his team and weekends with family, friends, sports and books.
He admires Sabyasachi for achieving global recognition while retaining its Indian heritage and identity.
- Who
- Vimarsh Razdan.
- What
- An interview about his work in fashion and retail, daily routine, leisure activities, smartphone use and admiration for Sabyasachi.
- Industry
- Fashion and retail
- Work focus
- Problem solving, collaboration and continuous learning
- Industry priorities
- Faster adoption of technology, communication and customer-experience practices
- Leadership view
- Younger talent should receive ownership and decision-making responsibility earlier
- Weekend activities
- Family time, sports, close friends, reading, good food and conversation
- Essential device
- A smartphone, used for communication, work, entertainment and information
- Admired brand
- Sabyasachi