2 hrs ago
Facebook Tests Reels-First Interface in India as Video Grows
Meta is trying a new way for some people in India to use Facebook.
When they open the app, they may see a full-screen video first.
These videos are part of Facebook’s Reels feature.
People in the test can choose to go back to the older layout, where the Feed comes first.
The Feed is also still available in another tab.
Meta says the test is happening as people watch more video on its apps in India.
The company has also said that videos posted to Facebook will be shared as Reels.
Meta’s advertising tools show that its audience in India is more than 400 million people.
Meta is testing a redesigned Facebook interface in India that may open some users directly into full-screen video.
The test puts Reels at the center of the experience, while the classic Feed remains available as a second tab.
Users included in the test can opt out and return to a Feed-first experience.
The change comes as video consumption rises across Meta’s apps in India and the company makes video more central to Facebook.
Meta’s advertising tools indicate an audience of more than 400 million people in India, which the article identifies as its largest market by users.
- Who
- Meta and Facebook users included in the India interface test.
- What
- A test of a Facebook interface that may open directly to full-screen video and Reels.
- Where
- India.
- When
- The article does not specify when the test began.
- Why
- The test is intended to make Facebook more video-forward amid rising video consumption across Meta’s apps in India.
Video-first experience
Feed-first experience
Default app opening screen
Video-first experience
The test sends some users directly into full-screen video, placing Reels at the center of Facebook.
Feed-first experience
Users can opt out of the test and return to a Feed-first experience; the classic Feed remains accessible in a separate tab.
Key facts
- Test location
- India
- Main interface change
- Some test users may open Facebook directly to full-screen video.
- Reels and Feed
- Reels are emphasized; the classic Feed remains available as a second tab.
- Opt-out option
- Test users can return to a Feed-first experience.
- India audience
- Meta’s advertising tools indicate an audience of more than 400 million people.
- FY 2025 standalone profit
- Facebook reported approximately Rs 647.45 crore, up around 28%.
- FY 2025 operations
- Overall operations reportedly grew 25% to Rs 3,792.91 crore from Rs 3,034.82 crore.
Sources
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