HotDeals Says Brand Websites Supply 53% of Verified Coupons

HotDeals studies where its coupon codes come from before showing them to shoppers.

It says 53% of the coupons come directly from brand websites.

These codes are often easier to check because they begin with information from the brand.

Codes from social media or affiliate feeds may be old, limited to certain regions, or expired.

HotDeals says a team of more than 200 people tests over 1,000 codes each day.

They try the codes during real checkout attempts when possible.

Coupons are also judged by how recently they worked and what shoppers report.

HotDeals says it has published more than 10,400 savings guides.