Archive · 21 Aug 2025

Vineet Agrawal's Two-Decade Journey at Wipro Consumer

Vineet Agrawal's Two-Decade Journey at Wipro Consumer

Vineet Agrawal turned Wipro's consumer goods business into a major success story.

Starting with sales in the 1980s, he learned the importance of building trust.

As CEO, he grew the business by focusing on relationships and acquiring companies.

He transformed Santoor soap into a top brand by targeting specific markets.

His strategy included staying true to Wipro's values and making smart choices about which businesses to pursue.

Agrawal's success shows that long-term vision and customer focus are crucial for growth.

He is retiring soon and will be replaced by Kumar Chander.

Sources