Archive · 21 Aug 2025
Vineet Agrawal's Two-Decade Journey at Wipro Consumer
Vineet Agrawal turned Wipro's consumer goods business into a major success story.
Starting with sales in the 1980s, he learned the importance of building trust.
As CEO, he grew the business by focusing on relationships and acquiring companies.
He transformed Santoor soap into a top brand by targeting specific markets.
His strategy included staying true to Wipro's values and making smart choices about which businesses to pursue.
Agrawal's success shows that long-term vision and customer focus are crucial for growth.
He is retiring soon and will be replaced by Kumar Chander.
Vineet Agrawal led Wipro Consumer Care & Lighting to a 30-fold revenue increase, reaching $1.2 billion by 2025.
Agrawal spearheaded 15 acquisitions, including Unza and Yardley, worth over $1 billion.
Santoor soap, under Agrawal's leadership, became India's second-largest soap brand by value.
Agrawal emphasized building relationships, customer focus, and disciplined market strategies.
Agrawal will retire in January 2026 and will be succeeded by Kumar Chander.
- Who
- Vineet Agrawal, former CEO of Wipro Consumer Care & Lighting.
- What
- Vineet Agrawal's transformation of Wipro Consumer Care & Lighting.
- When
- Agrawal's leadership from 2002 to 2025, with retirement in January 2026.
- Where
- Wipro's operations expanded to over 60 countries.
- Why
- Agrawal's success stemmed from relationship-building, strategic acquisitions, and market-focused strategies.
- Company
- Wipro Consumer Care & Lighting
- Former CEO
- Vineet Agrawal
- Revenue (2002)
- ₹300 crore (about $60 million)
- Revenue (2025)
- ₹10,600 crore (about $1.2 billion)
- Number of Acquisitions
- 15
- Santoor Revenue
- ₹2,700 crore
- Countries of Operation
- 60+