Archive · 19 Nov 2025
JLR's Electric Future: Freelander SUV Returns, Every Brand EV by 2030
Jaguar Land Rover is making all its car brands electric by 2030.
The popular Freelander SUV is coming back as an electric car, starting in China.
The company is also testing new electric Jaguars and Range Rovers.
They'll still sell hybrid and normal cars while people wait for charging stations.
Jaguar Land Rover (JLR) confirms all brands will have at least one electric vehicle by 2030
Iconic Freelander SUV to return in an all-new, electrified avatar
New Freelander to debut first in the Chinese market
JLR to continue offering hybrid and conventional models during transition
JLR CEO Adrian Mardell highlights strong position and readiness for new era of design and engineering excellence
- Who
- Jaguar Land Rover (JLR)
- What
- Announced electric plans for all brands by 2030, confirmed Freelander SUV return
- When
- By 2030
- Where
- Globally, starting in China
- Why
- To shift towards cleaner mobility and modernize its lineup
Environmental Advocates
Fossil Fuel Industry
EV Transition
Environmental Advocates
Welcome JLR's commitment to electric vehicles, supporting cleaner mobility
Fossil Fuel Industry
Concerned about potential job losses and industry disruption
- Brands
- Jaguar, Land Rover, Range Rover, Defender
- Freelander SUV
- Returning in an all-new, electrified avatar
- Electric Vehicle (EV) Target
- Every brand to have at least one EV by 2030
- JLR's Long-term Programme
- Reimagine - modernizing lineup with electric technology
- JLR CEO
- Adrian Mardell