Archive · 7 Oct 2026
Kriti Sanon Revisits Raksha Bandhan Ad Backlash With Kareena Kapoor
Kriti Sanon appeared in a jewellery advertisement for Raksha Bandhan.
Some people criticised the outfit she wore in it and said it was not right for the festival.
Sanon later talked about the criticism on Kareena Kapoor’s chat show.
She joked that her choli had become a topic for a six-person panel on prime-time news.
Sanon said festivals are about feelings and traditions, not clothes.
She also said people should stop telling women what to wear.
For her, Raksha Bandhan is about protecting and caring for one another.
She and her sister tie rakhi to each other and include their dogs in their family prayers.
Kriti Sanon discussed the backlash over her GIVA Raksha Bandhan advertisement on Kareena Kapoor’s show, What Women Want.
Sanon said she could not believe her choli had become a six-person panel discussion on prime-time news.
Some social media users criticised her Indo-Western outfit as inappropriate for the festival and said the campaign lacked cultural dignity.
Sanon argued that festivals are about emotions and traditions, not clothing, and said women should not be judged by what they wear.
She said she and her sister exchange rakhi and pray for each other; she also said their family’s prayers and promises extend to their dogs.
- Who
- Kriti Sanon, discussing the controversy with Kareena Kapoor.
- What
- Sanon revisited criticism of her GIVA Raksha Bandhan advertisement and her outfit.
- When
- Months after the advertisement drew criticism; the discussion appeared in a trailer for What Women Want Season 6.
- Where
- On Kareena Kapoor’s chat show, What Women Want.
- Why
- Sanon said festivals are defined by their emotions and traditions, not clothing, and objected to women being judged for what they wear.
Critics
Sanon and GIVA
Clothing and cultural appropriateness
Critics
Some social media users said Sanon’s outfit was inappropriate for Raksha Bandhan; Kangana Ranaut criticised the campaign and said festive promotions should maintain cultural dignity.
Sanon and GIVA
Sanon said a woman’s respect for her culture should not be measured by her clothes and that traditions are in the heart, not the neckline.
The meaning of the festival
Critics
Some critics objected to the way the festival was presented in the advertisement.
Sanon and GIVA
Sanon described Raksha Bandhan as a bond of protection and said she and her sister exchange rakhi. GIVA said it intended to celebrate with the whole family, including pets.
- Advertisement
- A GIVA jewellery campaign featuring Kriti Sanon for Raksha Bandhan.
- Outfit
- An Indo-Western look described as a bralette-style blouse, cape and draped skirt.
- Sanon’s remark
- She said her choli had become a six-person panel discussion on prime-time news.
- Show
- The discussion was featured in the trailer for What Women Want Season 6.
- Sanon’s response
- She said a festival’s essence lies in emotions and meaning, not the clothes worn.
- Family tradition
- Sanon said she and her sister tie rakhi to each other and pray for one another.
- GIVA statement
- The brand said it respects Indian culture and traditions and intended to include pets in the celebration; one article reports it removed the video from its social media platforms.
Sources
'My Choli Became A Prime-Time Panel Discussion': Kriti Sanon Tells Kareena About Raksha Bandhan Ad Row
Kriti Sanon breaks silence on Raksha Bandhan ad controversy on Kareena Kapoor’s chat show
'My Choli Became Prime-Time News,' Says Kriti Sanon As She Reacts To Raksha Bandhan Ad Backlash
