Archive · 5 Oct 2026
Razorpay and OpenAI Bring ChatGPT Ads to Indian Brands
Razorpay and OpenAI are working together to help Indian businesses advertise on ChatGPT.
Razorpay Engage will help brands prepare lists of their products and set up advertising campaigns.
It will also help them see how their campaigns are doing.
A software agent can help run campaigns, with Razorpay staff stepping in when needed.
The first group includes brands such as Tanishq, Fastrack, and Tata Neu.
People can ask ChatGPT for product ideas using their needs and budgets instead of only searching with keywords.
The companies say this kind of shopping discovery is growing.
OpenAI said advertisers in India could buy ChatGPT Ads through Ads Manager starting August 31, 2026.
Razorpay and OpenAI are partnering to help Indian businesses create and manage ChatGPT advertising campaigns.
Razorpay Engage will support catalogue readiness, product feeds, campaign creation, and performance measurement.
The initial group of brands includes Fastrack, Traya, Tata Neu, Tanishq, Shaadi.com, and NMIMS.
Razorpay said the partnership was announced on October 5, 2026, as shoppers increasingly use AI conversations to discover products.
OpenAI said advertisers in India could purchase ChatGPT Ads through Ads Manager from August 31, 2026.
- Who
- Razorpay and OpenAI, working with an initial group of Indian brands.
- What
- A partnership to help brands prepare, launch, manage, and measure ChatGPT Ads campaigns through Razorpay Engage.
- When
- Announced October 5, 2026; OpenAI said ChatGPT Ads became purchasable through Ads Manager in India on August 31, 2026.
- Where
- India.
- Why
- The companies say consumers are increasingly using AI conversations to discover products and make purchase decisions.
- Partnership
- Razorpay and OpenAI
- Razorpay platform
- Razorpay Engage
- Announcement date
- October 5, 2026
- India Ads Manager availability
- OpenAI said advertisers could purchase ChatGPT Ads directly through Ads Manager from August 31, 2026.
- Initial brands
- Fastrack, Traya, Tata Neu, Rivaah by Tanishq, Shaadi.com, Axis Max Life, Tanishq, Palmonas, and NMIMS
- Campaign support
- Catalogue readiness, product-feed preparation, campaign creation, management, and performance measurement
- OpenAI revenue claim
- OpenAI said ChatGPT Ads reached a $1 billion annualised revenue run rate in under 200 days.