Archive · 1 Sep 2026
Phil Schiller Steps Back as John Ternus Takes Apple Helm
Phil Schiller has worked at Apple for many years and helped launch products such as the iPhone, iPad, iPod, Mac, and Apple Watch.
He also helped create the App Store with Steve Jobs.
Now he is giving up responsibility for the App Store and Apple’s product events.
Schiller is not leaving Apple completely.
He will remain an Apple Fellow and work on other projects.
Eddy Cue will oversee the App Store, while Carson Oliver will manage its everyday operations.
Nola Weinstein will lead the team that organizes Apple’s product events.
People inside Apple reportedly see the change as a step toward Schiller’s eventual retirement.
The transition comes as John Ternus becomes CEO and Tim Cook becomes executive chairman.
Phil Schiller, 66, is stepping back from leading Apple’s App Store and product events, according to Bloomberg reports.
Schiller will remain at Apple as an Apple Fellow and work on unspecified projects.
Eddy Cue will oversee the App Store through Apple’s services division, with Carson Oliver managing daily operations.
Nola Weinstein will lead Apple’s product events team and report to communications executive Kristin Huguet Quayle.
The changes coincide with John Ternus becoming CEO and Tim Cook moving to executive chairman amid other senior departures.
- Who
- Phil Schiller, Eddy Cue, Carson Oliver, Nola Weinstein, Kristin Huguet Quayle, John Ternus, and Tim Cook are involved in the reported changes.
- What
- Schiller is stepping back from leading the App Store and Apple’s product events while remaining at Apple as an Apple Fellow.
- When
- The change is reported around September 1, when John Ternus becomes CEO and Tim Cook becomes executive chairman.
- Where
- The changes concern Apple’s corporate leadership, services division, App Store, and events organization.
- Why
- Employees reportedly view Schiller’s move as a step toward eventual retirement, while Apple is undergoing a broader leadership transition.
Reported Transition
Official Confirmation
Schiller’s future at Apple
Reported Transition
People familiar with the change and employees reportedly view Schiller’s reduced responsibilities as a step toward eventual retirement.
Official Confirmation
Apple has not publicly confirmed the change; a company spokesperson declined to comment, and Schiller is expected to remain as an Apple Fellow.
Impact of the leadership change
Reported Transition
The transition could require John Ternus to build a new leadership team amid several veteran executives leaving or moving to smaller roles.
Official Confirmation
The reported changes primarily reassign existing responsibilities, with Cue, Oliver, and Weinstein taking over specific functions.
- Schiller’s age
- 66
- Continuing role
- He will remain at Apple as an Apple Fellow and work on unspecified initiatives.
- App Store oversight
- Eddy Cue will oversee the App Store through Apple’s services division.
- Daily App Store operations
- Carson Oliver will manage daily operations and report directly to Eddy Cue.
- Events leadership
- Nola Weinstein will lead Apple’s product events team and report to Kristin Huguet Quayle.
- Executive transition
- John Ternus is becoming CEO, while Tim Cook is becoming executive chairman.
- Next reported event
- Apple is scheduled to hold its next event on September 9.
Sources
As John Ternus takes over, Phil Schiller steps down from leading App Store and events
Apple veteran Phil Schiller steps back from key roles as Ternus takes the helm
Apple veteran Phil Schiller latest to step down, will hand over App Store, Product Events, keep Fellow role: Report