Pet Care Startups Use Subscriptions to Compete with FMCG Giants

Pet care startups in India are using subscription models to keep their customers coming back.

This helps them compete with big companies that sell lots of different products.

Subscriptions make it easy for pet owners to get regular supplies of food and treats for their pets without having to order them every time.

This is especially helpful for things that pets need every day, like food.

Big companies are also getting into the pet care market, making it more competitive.

Some experts think subscriptions will help smaller brands in the long run, while others are not so sure.

Overall, subscriptions are becoming an important way for pet care brands to build a loyal customer base.