Archive · 14 Aug 2025
YoungLA: From eBay Hustle to a $176 Million Activewear Empire
Two brothers, Dashmeet and Gurmer Chopra, started YoungLA after selling items on eBay.
They began selling men's gym shorts and grew to a $176 million business.
They release new clothing in small batches, like a limited-time offer, to make people want to buy quickly.
They also pay famous athletes and social media people to show off their clothes.
Although the company has grown quickly, some customers have complained about the quality and controversy related to its business.
Brothers Dashmeet and Gurmer Chopra founded YoungLA in 2014 and now report $176 million in revenue.
The company began as an eBay resale business before transitioning to activewear.
YoungLA employs a 'drop' model, releasing limited-run collections every two weeks to create scarcity.
The brand uses a large influencer network, offering commissions and fees to promote its products.
The brand has faced criticism regarding product quality, design copying allegations, and athlete scandals.
- Who
- Dashmeet and Gurmer Chopra, founders of YoungLA.
- What
- YoungLA's growth from an eBay business to a $176 million activewear company.
- When
- Founded in 2014, with significant growth in recent years.
- Where
- Based in Los Angeles, California.
- Why
- The company used influencer marketing and a 'drop' model to drive sales.
Customer Perspectives
Brand Practices
Product Quality
Customer Perspectives
Some customers cite product quality inconsistency.
Brand Practices
No direct opposing viewpoint mentioned.
- Company Name
- YoungLA
- Founders
- Dashmeet and Gurmer Chopra
- Founded
- 2014
- 2023 Revenue
- $150 million
- Business Model
- Direct-to-consumer 'drop' model
- Influencer Marketing
- Used extensively with commissions and fees