Archive · 28 Jul 2026
Bihar Teacher Turns Traditional Thekua into ₹15 Crore Brand
Veena Devi, a former teacher from Bihar, started making traditional snacks like thekua in her kitchen.
Her son suggested adding gur thekua, which became popular in her housing society.
With increasing demand, she faced the challenge of maintaining the same taste and quality.
She turned her traditional recipes into a standardized process, ensuring each batch retained the authentic flavor.
Today, her brand, Momsmade, has grown into a ₹15 crore business, reaching homes across India with her handmade snacks.
Veena Devi started making traditional Bihar snacks like thekua in her kitchen.
Her son suggested adding gur thekua, which became popular in her housing society.
Demand grew from 10-50 orders per day to over 100 orders per day.
She faced the challenge of maintaining taste and quality as production scaled up.
She standardized her traditional recipes to ensure consistent quality in every batch.
Her brand, Momsmade, has grown into a ₹15 crore business, reaching homes across India.
- Who
- Veena Devi, a former Bihar teacher
- What
- Turned traditional Bihar snacks into a ₹15 crore brand
- When
- Started in her kitchen, grew significantly in less than a year
- Where
- Began in Bihar, now reaching homes across India
- Why
- To maintain traditional flavors and quality while scaling up production
Traditional Methods
Modern Business Practices
Production Quality
Traditional Methods
Maintaining traditional methods ensures authentic taste and quality.
Modern Business Practices
Standardizing processes is necessary for scaling up production.
- Founder
- Veena Devi
- Initial Investment
- ₹1.5 crore
- Growth Rate
- 15 times in less than a year
- Primary Product
- Thekua
- Initial Orders
- 10-50 orders per day
- Current Orders
- Over 100 orders per day