Archive · 25 Nov 2025
United Breweries Launches Heineken Silver in Delhi
United Breweries, a big company that makes beer, is introducing a new beer called Heineken Silver in Delhi starting November 25, 2025.
This beer is a special kind called a premium mild lager, and it will only be sold in India at first.
It comes in different sizes and prices: a small bottle costs ₹155, a can costs ₹180, and a bigger bottle costs ₹305.
The company thinks this new beer will be popular with young people in Delhi who like to socialize.
They believe this is a good time to launch it because more people are starting to prefer lighter and smoother beers.
United Breweries Ltd (UBL) is launching Heineken Silver in New Delhi on November 25, 2025.
Heineken Silver is a premium mild lager targeted at the domestic market.
Prices are set at ₹155 for a 330 ml bottle, ₹180 for a 500 ml can, and ₹305 for a 650 ml bottle.
The launch aligns with the growing consumer preference for smoother, lighter international-style beers.
UBL's Chief Marketing Officer, Vikram Bahl, highlights Delhi's young and social demographic as a strong fit for the brand.
- Who
- United Breweries Ltd (UBL)
- What
- Launch of Heineken Silver, a premium mild lager
- When
- November 25, 2025
- Where
- New Delhi, India
- Why
- To cater to the rising consumer preference for smoother, lighter international-style beers
- Company
- United Breweries Ltd (UBL)
- Product
- Heineken Silver
- Launch Date
- November 25, 2025
- Market
- Domestic (India)
- Price (330 ml bottle)
- ₹155
- Price (500 ml can)
- ₹180
- Price (650 ml bottle)
- ₹305
- Target Demographic
- Young and social consumers in Delhi