Archive · 12 Jan 2026
Tamil Nadu Launches 12-Day Waste Management Campaign
Tamil Nadu has started a 12-day campaign called 'Kuppai Thiruvizha 5.0' to manage waste better.
The campaign runs from January 12 to January 23 and involves many local bodies in cities and villages.
The main goals are to make people more responsible for separating and managing waste, to clean up dirty spots, and to recycle as much waste as possible.
The government wants to turn these dirty spots into useful public spaces.
They also want to stop people from burning waste during the Bhogi festival by collecting old items and recycling them instead.
The campaign uses special tools like a digital dashboard to monitor progress and train local officers.
Everyone is asked to bring their dry and recyclable waste to collection centers to help make the state cleaner and more sustainable.
Tamil Nadu launched 'Kuppai Thiruvizha 5.0', a 12-day statewide waste management campaign from January 12 to January 23.
The campaign aims to foster public responsibility for source segregation and organized waste management.
Authorities will focus on eliminating Garbage Vulnerable Points (GVPs) by identifying, clearing, and monitoring chronic littering spots.
Resource recovery is a core pillar, with dedicated collection points for recyclable and reusable materials.
The 'Pugai Illa Bhogi' campaign is integrated to discourage the burning of waste during the Bhogi festival.
- Who
- Tamil Nadu government, Clean Tamil Nadu Company Limited (CTCL), Thooimai Mission, Self-Help Groups (SHGs), citizens
- What
- 12-day statewide waste collection and management campaign
- When
- January 12 to January 23
- Where
- Across urban and rural local bodies in Tamil Nadu
- Why
- To accelerate the transition towards a zero-waste-to-landfill model and foster public responsibility for waste management
- Campaign Name
- Kuppai Thiruvizha 5.0
- Duration
- January 12 to January 23
- Organizers
- Clean Tamil Nadu Company Limited (CTCL) and Thooimai Mission
- Key Objectives
- Behavioral and cultural change, public responsibility, elimination of Garbage Vulnerable Points (GVPs), resource recovery
- Special Campaign
- Pugai Illa Bhogi (smoke-free Bhogi)
- Implementation Support
- Dedicated digital dashboard, district-level nodal officers, Standard Operating Procedures, waste calendars, tool kits, Thooimai pledge