8 months ago
Muddyfox Enters India with 18 Models
A famous British bike brand called Muddyfox has started selling bikes in India.
They have brought 18 different types of bikes, including ones for mountains, roads, and families.
They are working with a company called Ananta Ventures, which already sells other bike brands in India.
Muddyfox wants to make bikes that Indian people will like and plan to add more models and accessories later.
They are known for being one of the first big bike brands in Europe and now want to grow in India too.
Muddyfox, a British bike brand, launched 18 models in India in collaboration with Ananta Ventures.
The product range includes mountain, road, and hybrid bikes, as well as cycling apparel and accessories.
Ananta Ventures will distribute Muddyfox bikes exclusively in India, leveraging its existing dealer network.
Muddyfox plans to adapt its products to meet the needs of Indian consumers and will add more models based on demand.
Ananta Ventures aims to expand its portfolio with Muddyfox, targeting consumers seeking high-quality, premium bikes.
- Who
- Muddyfox, a British bike brand, in collaboration with Ananta Ventures
- What
- Launch of 18 bike models in India
- Where
- India
- When
- January 12, 2026
- Why
- To establish a strong market base and cater to the needs of Indian consumers
Key facts
- Brand
- Muddyfox
- Distributor
- Ananta Ventures
- Models Launched
- 18
- Product Categories
- Mountain, Road, Hybrid Bikes, Apparel, Accessories
- Target Segments
- All age groups, including women and kids
- Initial Import Method
- Semi-knocked down
- Founded
- Mid-1980s
Quotes
Sahil Mehrotra
Managing Director for Muddyfox Asia Pacific region
“With Ananta Ventures, we will work with them to establish a strong market base in the country. Our products currently have a strong European flavour, teaming up with team Ananta will help identify the needs of the Indian consumer, and we will happily adapt to match those requirements”
telegraphindia.com
Ajit Gandhi
Managing Partner at Ananta Ventures
“We have two brands, Roam and Kylon, to meet the requirements of price-sensitive customers in India. Muddyfox will add a new segment and expand our portfolio and consumer offerings. We believe there are buyers looking for high-quality, premium brand products with a great riding experience”
telegraphindia.com
