Archive · 24 Aug 2026
Indore Street Play Brings KBC Dairy Debate To Audiences
A television conversation about milk led to a street play in Indore.
The conversation happened on Kaun Banega Crorepati between Amitabh Bachchan and Siddharth Sharma.
Siddharth said he had been vegan for seven years.
He explained why he does not use products that come from animals.
The play asked people to think about where milk comes from and how dairy animals are treated.
Fifteen performers presented the 10-minute show using jokes, questions and drama.
The organizers want young people to learn more about animal welfare and food choices.
Similar performances are being held in several Indian cities.
A viral Kaun Banega Crorepati discussion inspired a street play in Indore about milk, dairy and animal welfare.
Fifteen young activists performed the 10-minute play Don’t Believe the Dairy Tale – Doodh Ka Sach at 56 Dukan.
The performance recreated a game-show format and questioned common beliefs about dairy consumption and production.
Contestant Siddharth Sharma told Amitabh Bachchan he had followed a vegan lifestyle for seven years and avoided animal-derived products.
The campaign includes performances in 10 cities and calls for greater food-system transparency and more plant-based alternatives.
- Who
- Young activists organized by Indore Animal Liberation and One Just World, drawing on a conversation between Amitabh Bachchan and Siddharth Sharma.
- What
- A 10-minute street play questioned dairy consumption, dairy practices and animal welfare.
- When
- The Indore performance was held on a Sunday; performances were also held on August 23, with further shows scheduled for August 30 and September 13.
- Where
- The Indore show took place at 56 Dukan, as part of performances across 10 Indian cities.
- Why
- Organizers wanted to make the dairy debate accessible to young people, increase awareness of animal welfare, promote food-system transparency and encourage plant-based alternatives.
- Play title
- Don’t Believe the Dairy Tale – Doodh Ka Sach
- Organizers
- Indore Animal Liberation and One Just World
- Performers
- 15 activists
- Duration
- 10 minutes
- Indore venue
- 56 Dukan
- Campaign scope
- 10 cities
- Main themes
- Veganism, dairy farming, animal welfare and plant-based alternatives