Archive · 12 Dec 2025
Anupriya Acharya on India's Digital Consumer Evolution
Anupriya Acharya, the CEO of Publicis Groupe for South Asia, talked about how India's consumer market is changing because of data and digital technology.
She said that young people, like Gen Z and Millennials, are used to being connected all the time and expect brands to talk to them in a personal way.
She also mentioned that new technologies like AI are changing how people interact with brands.
Acharya explained that marketers need to create content that feels personal and relevant to these young consumers.
She believes that in the next ten years, India's market will be even more digital, with most consumers being from Gen Z and Millennials.
Anupriya Acharya discussed the transformation of India's consumer base at the India’s Most Powerful Women in Business Awards 2025.
She emphasized the shift from traditional marketing to personalized, platform-driven strategies, driven by data and digital platforms.
Acharya highlighted the influence of AI and generative AI on consumer behavior, with voice prompts and AI-driven interactions becoming more common.
She stressed the importance of engaging consumers at the 'speed of culture' with personalized content to capture their attention.
Acharya noted that Gen Z trusts content shared through social platforms more than traditional news outlets due to the transparency of comments.
- Who
- Anupriya Acharya, CEO of Publicis Groupe, South Asia
- What
- Discussion on how data and digital platforms are reshaping India's consumer market
- When
- During the India’s Most Powerful Women in Business Awards 2025
- Where
- At the awards event
- Why
- To share insights on the evolving consumer behavior and marketing strategies in India
- Speaker
- Anupriya Acharya, CEO of Publicis Groupe, South Asia
- Event
- India’s Most Powerful Women in Business Awards 2025
- Session Title
- The Big Consumer Evolution
- Key Themes
- Data, digital platforms, creativity, and purpose in consumer engagement
- Consumer Focus
- Gen Z and Millennials
- Technological Influence
- AI, generative AI, voice prompts, and AI-driven interactions
- Marketing Shift
- From top-down to co-created, individualized communication
- Content Trust
- Gen Z trusts content shared through social platforms