Archive · 11 Jun 2025
Kanye West Appears to be Using "Ye Ye" in Business Filings
Kanye West, previously known as Ye, appears to be using the name "Ye Ye" in his recent business paperwork.
His CFO, Hussain Lalani, used this name in documents for businesses like Yeezy Apparel.
However, there is no public evidence of a formal name change with the court.
This follows a pattern of West redefining his public image.
In 2018, he changed his name to "Ye" explaining that it symbolized the connection to the Bible and that he wants to represent all of us.
Kanye West is using the name "Ye Ye" in recent business filings in California.
The filings, submitted June 10th, list "Ye Ye" in connection with his businesses.
Businesses involved include Yeezy Apparel, Yeezy Record Label, and Ox Paha Inc.
His CFO, Hussain Lalani, is listed as using the name "Ye Ye".
There are no public records of a formal name change application.
- Who
- Kanye West and his CFO, Hussain Lalani.
- What
- Kanye West is using "Ye Ye" in business filings.
- When
- Filings were submitted on June 10th.
- Where
- California, USA.
- Why
- Unclear, similar to previous name changes by West.
- Previous Name
- Ye
- Potential New Name
- Ye Ye
- CFO
- Hussain Lalani
- Filing Location
- California
- Businesses Affected
- Yeezy Apparel, Yeezy Record Label, Ox Paha Inc.
Sources
Kanye West changes his name once again after using 'Ye'. Fans say 'should’ve been hehe cause he’s a joke'
First Ye, Now Ye Ye: Rapper Kanye West Changes His Name Again
Kanye West changes name for second time — It’s bizarre, fans say: ‘Ain’t nobody calling him that’
