JJ Valaya's Couture Celebrates Memory and Craft

Imagine a famous designer named JJ Valaya who makes beautiful clothes.

He recently showed his new collection called EAST, which was like a trip around the world, including places like the Far East and India.

He thinks fashion should tell a story, like a book.

He spends a lot of time researching and making sure every detail is perfect.

Valaya likes to mix old ideas, like royal Indian designs and Art Deco shapes, to make something new.

He also cares a lot about using Indian craft and making sure his brand will last forever, even when trends change.