Archive · 18 Jun 2025
Alcohol Consumption Declines in Developed World, Consumption Shifts
People in many countries are drinking less alcohol, especially young people.
Older people are drinking more in some places.
Health warnings about alcohol's dangers, like causing cancer, are becoming more common.
The alcohol industry is trying to sell more expensive drinks to make up for people drinking less.
Even in countries where alcohol use is growing, it's not growing as fast as before.
Some people think this is due to health concerns and different entertainment preferences, while others are concerned about the economic impact.
Alcohol consumption is declining in many developed countries, especially among younger adults.
Sales of alcohol to those aged 65-74 have increased in the US, while sales to those 25 and under have decreased.
Health concerns, including cancer risks, are becoming more prevalent in discussions about alcohol.
The alcohol industry is adapting by focusing on premium products to maintain revenue.
While global giants target developing markets, even those areas show slower consumption growth than previously.
- Who
- Younger generations and older generations, along with the alcohol industry.
- What
- Changes in global alcohol consumption patterns.
- When
- The trend has been noticeable in the past few decades.
- Where
- Developed countries (US, Japan, France) and developing markets (India, China).
- Why
- Due to health concerns, changing entertainment preferences, and economic factors.
Health and Social Impact
Industry Perspectives
Health Risks vs. Social Benefits
Health and Social Impact
Excessive alcohol consumption is linked to various health issues and is a preventable cause of cancer.
Industry Perspectives
Moderate alcohol consumption is part of social life and culture for many, and some may claim to benefit from it.
Economic vs Health
Health and Social Impact
Reduced drinking may damage industries such as restaurants.
Industry Perspectives
Health concerns are of greater importance.
- Diageo's share decline (since 2020)
- One third
- US Alcohol Sales Increase (2023)
- 2%
- Decline in per capita consumption in Japan
- More than a quarter in past three decades
- Annual Growth Rate of per capita alcohol consumption in India (2023-2028)
- 1.2%
- Cancers caused by alcohol consumption
- Seven