Archive · 18 Nov 2025
Urban FMCG Demand Shows Signs of Recovery
After a slowdown due to GST transition, urban demand for Fast Moving Consumer Goods (FMCG) is recovering.
While rural demand is still higher, urban demand is catching up.
Modern stores and online shopping are also growing in cities.
Urban FMCG demand grew by 4.2% in July-Aug, dipped to 2.8% in Sept due to GST transition
Overall Sept quarter urban growth was 3.7%, rural growth was 7.7%
Urban demand recovery is gaining traction, narrowing gap with rural growth
Modern trade recovery seen, e-commerce gains ground in metros
Modern trade share in top 52 metros was 23.5% in Sept, e-commerce 14.2%
- Who
- Urban consumers
- What
- Showing signs of recovery in FMCG demand
- When
- Past two quarters, with a dip in September
- Where
- Urban areas
- Why
- Due to temporary slowdown during GST transition, now gaining traction
Urban Consumers
Rural Consumers
Demand Growth
Urban Consumers
Showing signs of recovery
Rural Consumers
Continuing to outpace urban consumption
- Urban Volume Growth (July-Aug)
- 4.2%
- Urban Volume Growth (September)
- 2.8%
- Overall Urban Volume Growth (Sept Quarter)
- 3.7%
- Rural Volume Growth (Sept Quarter)
- 7.7%
- Modern Trade Share (Top 52 Metros, Sept Quarter)
- 23.5%
- E-commerce Share (Top 52 Metros, Sept Quarter)
- 14.2%