1 year ago
Dhruv Kapoor Aims to Blend Fashion, Spirituality, and Pop Culture
Imagine a fashion designer, Dhruv Kapoor, who makes cool clothes that are also a bit spiritual!
He believes in things like yoga and wearing colors that make you feel good.
His clothes are a mix of different styles, meant for anyone to wear, and he wants to bring this idea to everyone, even young people.
He is launching a new, cheaper line called K 2.0, and also has a main line for more mature consumers.
He wants to create a lifestyle brand that offers something for home, pets, everything.
Dhruv Kapoor's brand blends streetwear and high fashion, incorporating spiritual elements.
The designer is launching K 2.0, a Gen Z-focused brand, alongside his womenswear debut at Milan Fashion Week.
Kapoor's design philosophy emphasizes tailored yet gender-fluid clothing that reinterprets Indian aesthetics.
He aims to make spirituality a part of pop culture by challenging traditional beliefs.
Kapoor's brand has expanded to include a team of 125 employees and a global presence.
- Who
- Dhruv Kapoor, a fashion designer.
- What
- Dhruv Kapoor, a fashion designer, is expanding his brand.
- Where
- Based in Gurugram and launching his new brand and collections in Delhi and Milan.
- When
- Kapoor is launching a new brand, K 2.0, in July and his womenswear collection in September.
- Why
- To bring spirituality to pop culture and broaden his brand's appeal.
Kapoor's Philosophy
Not applicable
Focus on Spirituality
Kapoor's Philosophy
Kapoor believes in incorporating spirituality into fashion, reflected in his design choices and brand ethos.
Not applicable
Not applicable
Key facts
- Brand Name
- Dhruv Kapoor
- New Brand
- K 2.0
- Employees
- 125
- Revenue Growth
- 40% annually (claimed)
- Milan Fashion Week
- Menswear since 2022
