Archive · 14 Jun 2025
Swiggy Ad in Delhi Sparks Debate Over Hindi Slang Use
Swiggy made an advertisement in a newspaper to promote its exclusive membership called One BLCK in Delhi.
The ad used a phrase that some people found offensive.
Some people were angry because they thought the phrase was a reference to rude Hindi slang.
Other people thought those people were being too sensitive, saying that there was nothing wrong with the ad.
Swiggy launched a newspaper ad in Delhi for its 'One BLCK' membership.
The ad featured the phrase 'Dilli Se Hu BLCK,' drawing criticism.
Critics viewed the phrase as referencing offensive Hindi slang.
Some defended the ad, citing oversensitivity.
One BLCK is an exclusive membership offering premium delivery and dining perks.
- Who
- Swiggy and the public.
- What
- Swiggy's advertisement for its One BLCK membership in a Delhi newspaper.
- When
- Published June 14, 2025.
- Where
- Delhi, India.
- Why
- To promote Swiggy's One BLCK membership.
Critics of the Advertisement
Supporters of the Advertisement
Offensive Language
Critics of the Advertisement
The advertisement uses an abusive slang.
Supporters of the Advertisement
The advertisement is not offensive.
- Company
- Swiggy
- Product
- One BLCK membership
- Location
- Delhi
- Membership Type
- Invitation-only