Consumer Shift: Regional Brands Gain Ground Over Large FMCG Companies

Consumers are buying more from smaller, local brands instead of big, well-known companies for everyday items.

These new brands use modern products and local language strategies to attract customers.

Because of this, some large companies aren't growing as quickly.

Local brands offer lower prices and good deals to distributors, impacting the big players.

One company, Honasa Consumer, expects to see double-digit growth soon.

Big brands are responding by analyzing their competitors.