Archive · 23 Sep 2025
Iris Home Fragrances Sees Sales Increase Post-COVID
After COVID-19, more people in India are focusing on self-care and work-life balance.
This has boosted the aromatherapy market, with companies like Iris Home Fragrances seeing increased sales.
Iris makes wellness fragrances and expects the market to reach ₹4,000 crores in five years.
They sell online and in stores, planning to expand their products.
The company is also seeing growth in smaller cities, with tier 2 markets growing faster than tier 1 cities in home fragrance category.
They also produce private label products for overseas markets.
Iris Home Fragrances reports a 35-40% sales increase post-COVID-19.
Aromatherapy and essential oils are gaining popularity.
The wellness and aromatherapy market is projected to reach ₹4,000 crores in five years.
Online and quick commerce channels are key for reaching consumers.
Iris Home Fragrances is expanding its product range and market reach.
- Who
- Iris Home Fragrances
- What
- Growth in the aromatherapy market
- When
- Post-COVID-19 pandemic
- Where
- India
- Why
- Increased focus on self-care and work-life balance
- Company
- Iris Home Fragrances (Cycle Pure Agarbatti)
- MD
- Kiran Ranga
- Market Growth Post-COVID
- 35-40%
- Projected Market Value (5 years)
- ₹4,000 crores
- Iris Market Share Target
- 15-18%
- Product Range
- Vaporisers, oils, diffusers, candles, potpourris
- Verticals
- De-stress, breathe easy, sleep well, muscle relax
- Manufacturing Locations
- Sattur, Mysore, Noida