Archive · 29 Jun 2025
Diageo India Launches Godawan Whisky for Global Travelers
Diageo India has released a new whisky called Godawan Triple Cask, specifically for people traveling through airports.
It's made in Rajasthan, India, and aged in different types of barrels, giving it a unique flavor.
The whisky has a 46% alcohol content and comes in a 700ml bottle.
It's meant to be a special treat for travelers or a nice gift, costing around Rs 5,500.
The company sees airports as a good place to sell luxury items because many people like to buy unique things while traveling.
The market for duty-free alcohol is also expected to grow in the coming years.
Diageo India launched Godawan Triple Cask Travel Exclusive whisky.
The whisky is available in select duty-free airports, starting in Bangalore.
It is distilled in Rajasthan and matured in ex‑bourbon, PX sherry, virgin oak, and cherry wood casks.
The 46% ABV whisky has a 700 ml bottle and is priced at approximately Rs 5,500.
The duty-free liquor market is projected to grow at a 10.2% CAGR through 2030.
- Who
- Diageo India.
- What
- Diageo India launched the Godawan Triple Cask Travel Exclusive whisky.
- When
- Launched recently, with initial availability in Bangalore airport.
- Where
- Available in select duty-free airports, starting with Bangalore, followed by Mumbai and Delhi.
- Why
- To cater to global travelers and capitalize on the growing duty-free liquor market.
Diageo India's Stance
Market Trends
Market Strategy
Diageo India's Stance
Focus on mindful luxury and provenance.
Market Trends
Growing Duty-Free Market
- Product Name
- Godawan Triple Cask Travel Exclusive
- Producer
- Diageo India
- Origin
- Alwar, Rajasthan, India
- ABV
- 46%
- Bottle Size
- 700 ml
- Price
- Approximately Rs 5,500
- Target Market
- Global Travelers