Indian Health Supplement Startups Battle Trust Deficit with Clinical Trials and Transparency

Imagine a bunch of new companies making vitamins and special powders to help people feel better or look a certain way.

Some people try them and feel great, like Fahad who lost weight with a supplement.

But other people, like Ryan, don't see any changes, and sometimes doctors worry these supplements might even cause harm, like liver problems.

This is because it's not always easy to know if these supplements are truly effective or safe, and sometimes companies rush products to market without enough testing.

Some companies are now trying to fix this by doing their own science experiments (clinical trials) to prove their products work, just like real medicines do.

They are also trying to be more open about what's inside their products and how they are made.

Others believe that stricter rules, like those for medicines, are needed to make sure everything is safe and works as promised.

The goal is to make people trust these health products again.