Archive · 9 Jan 2026
REHAU Launches First Experiential Brand Destination in India
REHAU, a company known for its polymer solutions, opened its first special place called 'House of REHAU' in India.
This is not just a regular showroom but a place where architects, designers, and builders can experience REHAU's products like surfaces, laminates, and furniture components.
The company's leaders talked about how important India is for their growth.
They plan to open more such places and invest a lot of money to make their brand stronger.
REHAU also cares about the environment and follows sustainable practices.
They want to make India a big part of their global strategy.
REHAU Interior Solutions launched 'House of REHAU', its first experiential brand destination in India.
The center is located in Gurugram, Haryana, and is designed for architects, interior designers, and developers to experience REHAU's products.
REHAU plans to scale to over 50 retail touchpoints in the next three years with a ₹50 crore investment.
The company highlighted India's role as a manufacturing and global capability hub with ongoing and planned investments.
Sustainability is a core focus for REHAU, with practices like material responsibility, renewable energy, and circular manufacturing.
- Who
- REHAU Interior Solutions
- What
- Launched 'House of REHAU', an experiential brand destination
- When
- January 9
- Where
- Gurugram, Haryana, India
- Why
- To shift from product-led retail to experience-driven brand engagement
- Location
- 6/85, Sector 11, Gurugram, Haryana-122001
- CEO
- Dr. Thomas Troeger
- EVP - India
- Mr. Tushar Verma
- Global Expertise
- Over seven decades
- Investment Plan
- ₹50 crore over three years
- Retail Expansion Goal
- Over 50 touchpoints in three years
- Manufacturing Hub
- Sri City, Andhra Pradesh
- Warehouse Location
- Gujarat (100,000 sq. ft.)