Archive · 12 Aug 2026
MA graduate leads family grocery business into thriving spice brand
Avilasha Salaria studied hard and earned a master's degree.
In 2019, she married into a family that had a small grocery shop.
Instead of just watching, she helped turn that little shop into a bigger food company.
The company is called Salaria Foods.
It makes spices and pickles.
The spices are sold under the brand name Vimal.
The pickles are sold under the brand name Swad Le.
The company works from a factory in Battal Ballian, in the Udhampur district of Jammu and Kashmir.
Avilasha's husband, Rohit, her brother-in-law, Ramneek, and the rest of her family all helped and encouraged her.
She says she never felt it was only her husband's family business, because everyone wanted her to be a partner and help build the brand.
Avilasha Salaria, an MA graduate in her early 30s, is the face of food-processing venture Salaria Foods in Udhampur, Jammu and Kashmir.
She married into the grocery-trade Salaria family in 2019 and has spent seven years expanding the business.
Salaria Foods is a registered food-processing enterprise operating from an industrial unit at Battal Ballian.
The firm markets spices under the 'Vimal' brand and pickles under the 'Swad Le' brand.
Avilasha credits husband Rohit, brother-in-law Ramneek, and her in-laws for encouraging her to become a partner in building the brand.
- Who
- Avilasha Salaria, an MA graduate in her early 30s, along with her husband Rohit and the Salaria family.
- What
- Transformed the family's traditional kirana (grocery) business into Salaria Foods, a registered food-processing enterprise selling Vimal spices and Swad Le pickles.
- When
- Since she married into the family in 2019, covering a growth journey of seven years to the present.
- Where
- Battal Ballian, Udhampur district, Jammu and Kashmir.
- Why
- To carry forward the family's grocery legacy and build a brand, with family encouragement for her to take an active partnership role in the business.
- Entrepreneur
- Avilasha Salaria, MA graduate in her early 30s
- Enterprise
- Salaria Foods, a registered food-processing enterprise
- Location
- Industrial unit at Battal Ballian, Udhampur district, Jammu and Kashmir
- Brands
- Spices under 'Vimal'; pickles under 'Swad Le'
- Background
- Family kirana (grocery) business; she married into the Salaria family in 2019
- Family Support
- Husband Rohit, brother-in-law Ramneek, and in-laws encouraged her partnership
- Timeframe
- Seven years of growth since 2019