Archive · 16 Aug 2025
Cushion Foundations: A Hot Makeup Trend in India
Cushion foundations are like makeup in a sponge-filled compact.
They started in South Korea and are getting popular.
They promise easy application, light coverage, and a glow.
This can be great, especially in hot, humid places.
However, they don't always have enough colors for all skin tones, and the glowy look might not work for everyone.
Some brands are starting to make more shades.
It's a new type of makeup, but it still needs to improve for India.
Cushion foundations are a popular makeup trend originating from South Korea.
They offer lightweight, buildable coverage and a dewy finish.
Cushion foundations often include skincare benefits like SPF.
A major drawback is limited shade inclusivity for deeper Indian skin tones.
The dewy finish can be problematic for those with oily or combination skin.
- Who
- Makeup users and consumers in India.
- What
- Cushion foundations are a type of makeup that combines skincare and makeup.
- When
- They are currently a popular trend.
- Where
- Originated from South Korea and gaining popularity in India.
- Why
- Offers lightweight, buildable coverage and a dewy finish; convenient for touch-ups.
Potential Drawbacks
Positive Aspects
Shade Inclusivity
Potential Drawbacks
Limited shade range offered by some brands.
Positive Aspects
Brands like Kay Beauty and TirTir offer a diverse range.
Finish Suitability
Potential Drawbacks
The dewy finish can be problematic for oily skin.
Positive Aspects
The finish is desired by many for a glowy appearance.
- Origin
- South Korea
- Coverage
- Lightweight, buildable
- Finish
- Dewy
- Advantages
- Light texture, skincare benefits (SPF, antioxidants)
- Disadvantages
- Limited shade range, potentially unsuitable finish for oily skin