Archive · 11 Aug 2025
Amitabh Kant on Transforming Kerala into a Tourism Hub
Amitabh Kant, once a government officer, helped make Kerala a popular place for tourists.
He was put in charge of tourism as a 'punishment' by the government.
He then came up with a new idea to show off Kerala's unique beauty like the backwaters, traditional medicine, and local arts.
Thanks to this, more people wanted to visit.
He worked with different political parties, always trying to do what he thought was right.
He also created the 'God's Own Country' campaign to attract tourists.
Amitabh Kant transformed Kerala's tourism after being assigned to the tourism department as a punishment.
Kant's efforts included promoting Kerala's unique offerings such as backwaters, Ayurveda, and traditional art forms.
He increased the state's tourism revenue significantly, turning it into a premier global destination.
Kant worked with various political regimes, including the Communist government and the NDA government.
He conceptualized initiatives like 'God's Own Country' and 'Atithi Devo Bhavah'.
- Who
- Amitabh Kant, former CEO of Niti Aayog.
- What
- Amitabh Kant shared how he transformed Kerala into a global tourism hub.
- When
- Details shared in a recent podcast.
- Where
- Kerala, India.
- Why
- To explain the success of Kerala's tourism campaign and the strategies employed.
- Key Figure
- Amitabh Kant
- Previous Role
- CEO of Niti Aayog
- Campaign
- God's Own Country
- Tourism Boost
- Increased tourism revenue significantly
- Initiatives
- 'Make in India', 'Startup India', 'Incredible India', and 'Atithi Devo Bhavah'