Archive · 21 May 2025
Campus Beats Creator on K-Dramas' Popularity in India
Palki Malhotra, creator of Campus Beats, discusses the popularity of K-dramas in India.
She explains that young people turned to these shows during the COVID-19 pandemic due to a lack of relatable content in India.
Malhotra believes Indian TV has lost touch with youth by not catering to their emotions, leading them to seek content elsewhere.
She points out that K-dramas offer similar stories but with potentially bigger budgets, and Hindi TV is hesitant to take risks due to financial pressures.
Palki Malhotra created the show Campus Beats.
Campus Beats is a young adult show on OTT platforms.
Malhotra says K-dramas gained popularity due to a lack of youth content in India during the pandemic.
She believes Indian TV has lost the youth audience.
Malhotra emphasizes the need for experimentation in Hindi television.
- Who
- Palki Malhotra, creator of Campus Beats.
- What
- Discussing the popularity of K-dramas in India and lack of youth content on Indian television.
- When
- May 21, 2025
- Where
- India
- Why
- Because of lack of content, youth looked towards international shows and Hindi TV stopped catering to their emotions.
- Show Mentioned
- Campus Beats
- Platform
- Amazon MX Player
- Creator
- Palki Malhotra
- Main Theme
- Lack of youth-focused content in India