Archive · 31 Dec 2025
Assam Police Launch 'No Regret New Year' Campaign
Assam Police have started a fun and creative campaign called 'No Regret New Year' to stop people from drinking and driving during New Year's celebrations.
They use funny messages and pictures on social media to remind everyone to be safe.
Last year, their similar campaign called 'DJ Lockup' reached a lot of people and helped reduce accidents by 55%.
This year, they want people to party responsibly and make sure they get home safely.
Even a famous businessman, Anand Mahindra, liked their campaign and shared it on social media.
The police say they use humour to get people's attention, but their goal is serious: to save lives.
Assam Police launched the 'No Regret New Year' campaign to prevent drunken driving during New Year's celebrations.
The campaign uses humour and creativity to spread awareness, with messages like 'If you’re driving after drinking, we’re looking for you, and DJ Lockup is ready for the meet-and-greet.'
Last year's 'DJ Lockup' campaign reached 154 million viewers and resulted in a 55% drop in accidents in Guwahati.
The campaign gained praise from industrialist Anand Mahindra, who shared the posts on social media.
DGP Harmeet Singh emphasized that the intent behind the campaign is serious, aiming to save lives by encouraging responsible behaviour.
- Who
- Assam Police
- What
- Launched a digital campaign 'No Regret New Year' to prevent drunken driving
- When
- New Year's Eve
- Where
- Guwahati, Assam
- Why
- To reduce accidents and promote responsible celebration
- Campaign Name
- No Regret New Year
- Previous Campaign
- DJ Lockup
- Previous Campaign Reach
- 154 million viewers
- Previous Campaign Impact
- 55% drop in accidents in Guwahati
- Campaign Focus
- Preventing drunken driving
- Notable Supporter
- Anand Mahindra
- DGP's Message
- Humour is the hook, intent is serious