Archive · 8 Jan 2026
LIC Mutual Fund Plans Comeback with Agents
LIC Mutual Fund wants to use its insurance agents to sell mutual funds.
The main challenge is that these agents are used to selling insurance, not investments.
To help them, LIC is providing education, engagement, and incentives.
However, the agents must pass a special exam called the NISM’s Series V-A.
Some agents, especially older ones, might not want to take this exam and switch to selling mutual funds.
Despite this, LIC is working hard to make this change happen.
LIC Mutual Fund aims to leverage its insurance agents to sell mutual funds.
Changing agents' mindset from insurance to investments is a key challenge.
Agents must pass the NISM’s Series V-A exam to sell mutual funds.
Elderly agents may resist taking the exam and shifting their focus.
LIC is using engagement, education, and incentives to overcome these hurdles.
- Who
- LIC Mutual Fund and its insurance agents
- What
- Plans to use insurance agents to sell mutual funds
- When
- Not specified
- Where
- India
- Why
- To expand its mutual fund business
- Organization
- LIC Mutual Fund
- Challenge
- Changing agents' mindset to sell investments over insurance
- Requirement
- LIC insurance agents must pass NISM’s Series V-A exam
- Potential Issue
- Elderly agents may resist taking the exam and shifting focus
- Solutions
- Continuous engagement, education, and incentives