Swiggy Instamart Pilots Seller-Led Experiential Stores

Swiggy Instamart, a quick delivery service, is trying something new.

They have opened a special store in Gurugram where sellers can show and sell their fresh fruits, vegetables, and new products.

This store is different from their usual delivery centers because customers can touch and feel the items before buying.

The store is run by the sellers themselves, and the money from sales goes directly to them.

This is just a small test for now, and Swiggy hasn't said if they will open more stores like this in other cities.