Archive · 3 Sep 2025
Nykaa and Amorepacific Launch Korean Haircare Brands in India
Nykaa, an Indian beauty retailer, is now selling two new hair care brands from South Korea.
The brands, Mise En Scène and RYO, are made by Amorepacific, a big Korean beauty company that Nykaa has worked with for ten years.
Mise En Scène is known for making hair shiny and repairing damage, while RYO focuses on taking care of your scalp.
This is happening because more and more people in India like Korean beauty products.
You can find these new brands on Nykaa's website and in some of their stores.
Nykaa partnered with Amorepacific to launch Korean haircare brands Mise En Scène and RYO in India.
This marks the 10th anniversary of Nykaa's collaboration with Amorepacific.
Mise En Scène is focused on hair repair and shine, using salon-inspired technology.
RYO focuses on scalp care, using traditional Korean herbal science.
The launch aligns with the growing demand for Korean beauty products in India.
- Who
- Nykaa and Amorepacific
- What
- Launched Korean haircare brands Mise En Scène and RYO in India
- When
- Marking the 10th anniversary of the Nykaa and Amorepacific collaboration
- Where
- India
- Why
- To meet the growing demand for Korean beauty products
- Partnership
- Nykaa and Amorepacific
- Brands Launched
- Mise En Scène, RYO
- Primary Focus of Mise En Scène
- Hair Repair & Shine
- Primary Focus of RYO
- Scalp Care
- Nykaa's Collaboration Anniversary
- 10th year
- Brands Available
- Nykaa online & stores