Archive · 6 Aug 2025
DCYPHR Launches AUSM5X™ Fabric for Hybrid Activewear
Imagine a new kind of clothing material called AUSM5X™ that's super smart!
It's made for people who are always on the move.
This fabric has five cool features: it keeps you from getting smelly, prevents rubbing, protects you from the sun, makes stains easy to remove, and helps you stay dry.
It was created by a brand called DCYPHR, which makes clothes for busy people who want to look and feel good.
AUSM5X™ is designed for India's weather and cities.
The activewear market in India is growing a lot, which means more people are buying clothes like these.
AUSM5X™ is a new performance fabric with five key benefits: anti-microbial, anti-friction, UV protection, stain release, and moisture control.
The fabric is designed by the brand DCYPHR for individuals with active lifestyles.
DCYPHR aims to merge performance technology with urban design.
AUSM5X™ is designed specifically for the Indian market.
The activewear market in India is projected to grow significantly by 2030, with athleisure expected to reach $21.25 billion by 2033.
- Who
- DCYPHR, an athleisure brand, created AUSM5X™.
- What
- AUSM5X™, a new performance fabric with multiple benefits.
- When
- The fabric is now available.
- Where
- Designed in India and available on dcyphr.in, AJIO, Myntra and Sports Station stores.
- Why
- To provide comfortable, high-performance activewear for modern lifestyles.
- Fabric Name
- AUSM5X™
- Benefits
- Anti-Microbial, Anti-Friction, UV Protection, Stain Release, Moisture Control
- Brand
- DCYPHR
- Target Market
- Individuals with active lifestyles
- Market Projection (India Activewear)
- USD 15.1 billion in 2024 to nearly USD 30 billion by 2030
- Market Projection (India Athleisure)
- USD 21.25 billion by 2033