Archive · 7 Nov 2025
Pornhub Launches Shorties to Compete with TikTok and Instagram Reels
Imagine apps like TikTok or Instagram where you scroll through short videos.
Pornhub, a website with adult videos, has now created its own version of this called Shorties.
They did this because many people watch videos on their phones now, and this new way of showing videos is popular.
Shorties lets you scroll through short adult videos just like you do on other apps.
Pornhub says they have rules to keep things safe, like checking who the performers are and making sure everyone agrees to be in the videos.
This new feature also helps adult content creators who might have trouble posting on other social media sites.
It's their way of keeping up with how people like to watch videos today.
Pornhub has launched a new vertical video feed feature called Shorties.
Shorties is designed to compete with popular short-form video platforms like TikTok and Instagram Reels.
The feature aims to cater to changing viewer preferences, especially on smartphones, where 84% of Pornhub's traffic originates.
Content on Shorties is subject to safety protocols including moderation and performer verification.
The majority of Shorties content will come from Pornhub's 'More Of Me' section, linking to performer websites.
- Who
- Pornhub
- What
- Launched a new vertical video feed feature called Shorties
- When
- Recently launched live on the official website after a beta testing phase
- Where
- On Pornhub's official website and Pornhub Gay
- Why
- To adapt to changing viewer preferences, particularly on smartphones, and to compete with platforms like TikTok and Instagram Reels.
Pornhub's Perspective
Public/Industry Perspective
Content Moderation and Safety
Pornhub's Perspective
Pornhub emphasizes that Shorties content is subject to safety protocols including moderation, facial-recognition-based performer verification, and consent of co-performers.
Public/Industry Perspective
While safety protocols are mentioned, the nature of the platform raises inherent concerns about content moderation and potential risks associated with adult content.
Competition and Market Adaptation
Pornhub's Perspective
Pornhub is launching Shorties to adapt to changing viewer preferences, particularly on smartphones, and to compete with short-form video platforms like TikTok and Instagram Reels.
Public/Industry Perspective
The move is seen as an attempt by Pornhub to capture a segment of the short-form video market, leveraging its existing user base and content creators who may face bans on mainstream social media.
- New Feature Name
- Shorties
- Platform
- Pornhub (also on Pornhub Gay)
- Purpose
- Compete with TikTok and Instagram Reels; adapt to smartphone viewing habits
- Key Features
- Vertical scrolling feed, like, skip, follow, favorite, full-screen mode
- Content Source
- Primarily PornHub's 'More Of Me' section, linked to performer websites
- Safety Measures
- Moderation, facial-recognition performer verification, co-performer consent
- Launch Status
- Live on the official website after beta testing