Archive · 24 Sep 2025
ShareChat Expands with Micro-Dramas for Growth
ShareChat, a social media company, is trying something new to get more people watching and to make more money.
They are creating short, mini-dramas, like the ones that are very popular in China.
They've launched QuickTV and are also showing these dramas on Moj, their short-video app.
These dramas are in multiple languages to reach more people, and they hope it will help them get more advertisers.
This is part of their plan to grow and become more profitable, since their main app is profitable but Moj is still losing money.
ShareChat also makes money from users buying virtual gifts.
ShareChat is focusing on micro-dramas for its next phase of growth.
The company is launching short, professionally produced serials on its platforms.
QuickTV, a subscription-based app, has over 10 million downloads.
Micro-dramas are drawing around 20 million monthly active users on Moj.
The company aims to strengthen its financials through subscription income and advertising.
- Who
- Mohalla Tech, the operator of ShareChat
- What
- ShareChat is expanding into micro-dramas on its platforms QuickTV and Moj.
- When
- The push follows two years of cost-cutting and restructuring; QuickTV launched in May.
- Where
- Bengaluru, India
- Why
- To attract users, advertisers, and drive the next phase of growth.
- Company
- Mohalla Tech (ShareChat)
- New Initiative
- Micro-dramas
- Platforms
- QuickTV and Moj
- Content
- Over 50 titles in 4 languages
- QuickTV Downloads
- 10 million+
- Moj Users
- ~20 million monthly active users
- FY24 Revenue
- Rs 718 crore
- FY24 Losses
- Rs 1,898.9 crore