India's Alcobev Sector Balances Packaging Amid Cost, Supply Pressures

In India, companies that make alcoholic drinks are using more plastic bottles (PET) and special carton packaging (like Tetra Pak) instead of glass.

This is because glass prices keep changing a lot, and sometimes it's hard to get enough glass bottles when needed.

Fancier drinks still use glass, but for cheaper drinks, plastic and carton packaging are more affordable and easier to manage.

Some places prefer cartons because they're harder to make fake versions of.

While glass is still used for larger bottle sizes, companies are looking at recycled plastic (rPET) to make packaging more stable, less likely to break, and easier to get.

Customers are open to these changes if the product is good and the packaging is well-thought-out.