Archive · 26 Jul 2025
Astronomer Taps Gwyneth Paltrow for PR After Coldplay 'Kiss Cam' Incident
Following a 'kiss cam' incident at a Coldplay concert involving the former CEO and HR head of tech company Astronomer, they hired Gwyneth Paltrow as a temporary spokesperson.
In a promotional video, Paltrow addresses questions about the company, while focusing on its work in data workflow automation.
The video is considered by many as a clever response to the public incident.
The incident and the response have generated significant social media engagement.
Astronomer hired Gwyneth Paltrow as a temporary spokesperson after a 'kiss cam' incident.
Paltrow's video is designed to address public interest in the company.
The video promotes Astronomer's work in data workflow automation.
The incident involved former CEO Andy Byron and HR head Kristin Cabot.
The incident occurred at a Coldplay concert, drawing public attention.
- Who
- Gwyneth Paltrow and tech startup Astronomer, former CEO Andy Byron and HR head Kristin Cabot.
- What
- Astronomer hired Gwyneth Paltrow as a temporary spokesperson to address public interest.
- When
- Following a 'kiss cam' incident at a recent Coldplay concert.
- Where
- The company is based in New York, and the concert was in Massachusetts.
- Why
- To address public interest and promote the company's work after a public incident.
Video Perception
Astronomer's Approach
Public Response
Video Perception
The video is a smart move and a 'PR masterclass'.
Astronomer's Approach
The video avoids addressing the incident.
- Company
- Astronomer
- New Spokesperson
- Gwyneth Paltrow
- Former CEO
- Andy Byron
- Former HR Head
- Kristin Cabot
- Event
- Coldplay Concert
Sources
Astronomer HR chief Kristin Cabot resigns after Coldplay ‘kiss cam’ row
Days After Coldplay Scandal, Astronomer Hires Chris Martin's Ex-Wife Gwyneth Paltrow As "Temporary Spokesperson"