Archive · 20 Jul 2026
BBC Launches Musical Campaign with Romesh Ranganathan
The BBC has made a new musical advert to show why it's important.
Romesh Ranganathan is the main star, and lots of other famous people are in it too.
The advert is like a song that shows all the great things the BBC does.
The BBC is asking people to keep paying for it because they think it's very special.
Romesh said he believes in the BBC because it helped him become a comedian.
Some people like the advert, but others think the BBC should have made something completely new instead of copying an old idea.
Romesh Ranganathan fronts a new BBC musical campaign inspired by John Cleese's 1985 advert.
The campaign features around 90 personalities from BBC's television, radio, and digital services.
The advert premiered during the FIFA World Cup final to highlight the BBC's value.
The BBC faces funding pressure due to falling licence fee payments and competition from other platforms.
Romesh Ranganathan believes the BBC is unique and important, citing Goodness Gracious Me as an influence on his career.
- Who
- Romesh Ranganathan and 90 other personalities
- What
- A musical campaign to highlight the BBC's value
- When
- During the FIFA World Cup final
- Where
- UK
- Why
- To demonstrate the BBC's public value ahead of charter renewal negotiations
- Main Performer
- Romesh Ranganathan
- Campaign Type
- Musical Remake
- Number of Personalities
- 90
- Campaign Launch Timing
- During FIFA World Cup final
- BBC's Current Challenge
- Falling licence fee payments
- Influential Show for Romesh
- Goodness Gracious Me