Archive · 2 Jun 2025
FSSAI Warns Food Businesses on Misleading '100%' Claims
The FSSAI, which makes sure food is safe in India, is telling food companies to stop using "100%" on their labels.
They're worried this could trick people into thinking the food is perfect or better than it is.
Because the rules don't actually say what "100%" means, it could mislead consumers.
The FSSAI wants labels to be clear so you can make good choices.
They're reminding companies that all claims must be honest and not confuse shoppers.
FSSAI advised against using "100%" on food labels and promotions.
The advisory was issued to Food Business Operators (FBOs).
The term "100%" is not defined in the current regulations.
FSSAI noted a rising trend of "100%" claims on various food products.
The use of "100%" can mislead consumers about product quality.
- Who
- Food Safety and Standards Authority of India (FSSAI)
- What
- FSSAI advises against using "100%" claims on food labels.
- When
- May 30, 2025
- Where
- India
- Why
- To prevent misleading advertising and ensure compliance with food safety regulations.
- Organization
- Food Safety and Standards Authority of India (FSSAI)
- Action
- Issued an advisory
- Target
- Food businesses
- Concern
- Use of "100%" on labels
- Reason
- Misleading to consumers
- Legal Basis
- Food Safety and Standards (Advertising and Claims) Regulations, 2018
