Dark Patterns Plague Flipkart, Amazon’s Festive Sales

Imagine online stores trying to trick you into buying things you don't really need.

That's what's happening with "dark patterns" on popular shopping websites in India.

These are sneaky tricks like countdown timers that reset, or extra charges hidden until the last step.

Companies use these tactics to make you buy more and faster.

A survey found that most platforms have these tricks.

The government is aware and trying to stop them.

But, some platforms still have these practices, making it hard for shoppers to make good choices.

Even in other countries like the USA, the same tricks are being deployed on consumers.