Archive · 25 Jul 2025
ISB Students Seek Placements With Digital Rituals
Some students at the Indian School of Business (ISB) are trying a new way to get good jobs: a 'digital snan.'
It's like a special blessing for their job search.
A man in Uttar Pradesh is taking pictures of the students and dipping them in a holy river, which is supposed to help them get placed.
This idea came from a practice during the Maha Kumbh 2025, where people who couldn't go in person could have their photos dipped in the river.
The man offering this service charges money.
The video of this 'digital snan' has gone viral, with people online finding it funny and surprising, especially because it's happening in a business school setting.
ISB Hyderabad students are participating in 'digital snan' for placements.
A video showing a man performing a symbolic 'digital snan' for students went viral.
The 'digital snan' involves dipping photos of students in the Sangam river.
The practice, inspired by Maha Kumbh 2025, is offered as a business.
Online reactions are mixed, with humor and surprise at the business school context.
- Who
- Students of ISB Hyderabad are participating in the practice. Deepak Goyal offers the digital snan service.
- What
- ISB students are participating in 'digital snan' for placements, a practice of dipping photos in the Sangam river.
- When
- The video went viral on July 24.
- Where
- The symbolic 'digital snan' is performed at the Sangam in Uttar Pradesh.
- Why
- To seek blessings for successful job placements.
Supportive/Amused View
Sarcastic View
Fairness of the Practice
Supportive/Amused View
Some users find the practice a witty blend of tradition and modern placement anxiety.
Sarcastic View
Some users express concern that this practice is not fair.
- Event
- Digital Snan
- Institution
- Indian School of Business (ISB) Hyderabad
- Location
- Sangam, Uttar Pradesh
- Price
- ₹1,100
- Service Provider
- Deepak Goyal