Archive · 25 Jul 2026
Men Embrace Makeup as Grooming Essential
More men are using makeup every day, not just as a fashion statement but as part of their grooming routine.
Products like concealers, BB creams, and tinted moisturizers are becoming popular.
The market for men's makeup is growing fast, with big companies and new startups offering products designed for men.
Social media and beauty creators are helping to break old stereotypes, making it more acceptable for men to use makeup.
This trend is not just in big cities but also spreading to smaller ones.
Men are now more open to trying new products and caring about their appearance just as much as women do.
Men are increasingly using makeup for grooming, including concealers, BB creams, and tinted moisturizers.
The global male colour cosmetics market is projected to reach $55.1 billion by 2036.
India's male grooming market is expected to grow to $4.46 billion by 2034.
Brands like Yaan Man and Battle Cry are targeting men with specialized makeup products.
Social media and beauty creators are driving the acceptance of men using makeup.
- Who
- Men aged 24 to 35 years
- What
- Embracing makeup as a grooming essential
- When
- Current trend with significant growth projected
- Where
- Globally, with notable growth in India
- Why
- To enhance appearance, correct skin imperfections, and align with modern beauty standards
Traditional Grooming
Modern Beauty Standards
Product Usage
Traditional Grooming
Men traditionally use grooming products like deodorants and shaving products.
Modern Beauty Standards
Men are now incorporating makeup into their daily routines for a polished appearance.
Market Growth
Traditional Grooming
The market for traditional grooming products remains significant.
Modern Beauty Standards
The male colour cosmetics market is experiencing rapid growth, with a projected value of $55.1 billion by 2036.
- Global Male Colour Cosmetics Market
- $19.7 billion in 2025, projected to reach $55.1 billion by 2036
- India's Male Grooming Market
- $2.45 billion in 2025, projected to reach $4.46 billion by 2034
- Yaan Man Revenue
- Expected to reach Rs 13 crore in 2025
- Average Order Value
- Rs 1,600 in 2025
- Consumer Behaviour
- 40% of men purchased a new grooming product in 2024
- Social Media Influence
- 78% of men believe they care about their appearance as much as women do
- Broader Colour Cosmetics Market
- Projected to reach Rs 27,000 crore by 2030
- US Men's Personal Care Market
- Projected to reach nearly $78 billion by 2027