Archive · 22 Sep 2025
Myntra Launches B2B Purchase for Retailers
Myntra, an online store, is now letting businesses buy products directly from them, like retailers.
This new feature is starting just in time for the festive season.
Businesses can now purchase fashion, beauty, and lifestyle products and get GST-enabled invoices.
This helps them easily buy items in bulk.
The first part of this new system is already available, offering instant GST invoices.
A second part will soon provide extra support for large orders and streamline the supply chain, making things easier for business customers.
Myntra will allow registered businesses to purchase products directly.
The service includes fashion, beauty, and lifestyle products.
It provides GST-enabled benefits for business purchases.
The rollout will occur in phases.
Phase 1 enables instant GST-compliant invoicing.
- Who
- Myntra and retailers/corporate buyers
- What
- Myntra is enabling B2B purchases on its site
- When
- Beginning this festive season
- Where
- On the Myntra site
- Why
- To offer convenience, transparency, and supply reliability
- Company
- Myntra
- Service
- B2B purchases
- Products
- Fashion, beauty, and lifestyle
- Benefit
- GST-enabled invoicing
- Target Users
- Retailers, corporate buyers
- Phase 1
- Live, with GST-compliant invoicing
- Phase 2
- Bulk order handling and supply chain optimization